We undertake detailed research for companies seeking entry into new markets/geographies or diversifying into new product lines/industry segments. We employ a micro-to-macro methodology examining microeconomic industry trends to better understand the broad macroeconomic drivers that shape the long-term structure of an industry. We focus on industry themes, investment opportunities, competitive structure, market share trends and risk factors.
Beyond submitting the final POV report, for no additional fee, we work with you to build a quick forecast model so as to bridge the gap between research findings, company strategy and hard financial performance data. We fully understand - the endgame is not the POV report, but a detailed test of the business case whose ultimate measure is financial return.